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NEWLY OPENED Louis Vuitton Tokyo Ginza Store
Inspired by the reflections and impressions of water, the newly opened Vuitton store in the Tokyo district of Ginza features an astounding façade. Focusing upon curves, ripples and magnitude of dimension, the glass depicts varying reflects of colour and tone.
Inspired by the reflections and impressions of water, the newly opened Louis Vuitton store in the Tokyo district of Ginza features an astounding façade. Focusing upon curves, ripples and magnitude of dimension, the glass depicts varying reflects of colour and tone. The analogy of water is further used within the interior, as it relates with the flow of the space. Curves are evident through retail counters, furniture and ceiling panelling, which creates an overall sense of spatial experience.
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The organic façade and building was designed by Jun Aoki, renowned Japanese architect known for his previous collaborations and Instagram-worthy LV store facades; whilst the interiors were completed by Peter Marino, known for his eclectic and explosive design flare.
The building features seven storeys, with four dedicated to retail and the fifth catering to VIP customers. The top floor is the Le Café V, and soon to be Le Chocolat V – first ever line of Louis Vuitton chocolates due to debut at the end of April 2021.
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The central feature of the building is the curved staircase, which leads the circulation throughout the varying zones of the building and emphasises organic flow within the building. The materials used within the building are light hues of oak and glass, bringing the outdoor materiality within.
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